Isifiso sokuhamba nokukhathazeka okujulile ngokuphepha - Ukuhlangana nomuntu siqu ngokumelene nezwe ledijithali - I-ITB Berlin igcizelela ukuma kwayo njengoMbukiso Wokuhweba Ngezokuvakasha Ohamba Phambili Emhlabeni ® - Izinombolo zokuqopha e-ITB Berlin Convention kanye nokwanda kwabathengi bamazwe ngamazwe - Amalungiselelo ayaqhubeka e-ITB China Shanghai
Njengemakethe yomhlaba wonke kanye nomsakazi wemboni yezokuvakasha yomhlaba wonke i-ITB Berlin iphinde yagcizelela ngendlela ehlaba umxhwele ukuma kwayo njengoMbukiso Wohwebo Ohamba Phambili Wokuvakasha Womhlaba ®. Izibalo zabavakashi bohwebo lwamazwe ngamazwe zikhuphuke kakhulu futhi ezihambelini ezingu-28,000 (ukwanda ngamaphesenti angu-7.7) ukubamba iqhaza ku-14th ITB Berlin Convention kufinyelele irekhodi elisha. Kodwa-ke, ku-109,000 izinombolo zezivakashi ezihweba zizonke zehlile ngonyaka odlule ngenxa yesiteleka ezikhumulweni zezindiza zaseBerlin.
Manje njengoba umbukiso wezinsuku ezinhlanu wemikhiqizo yezimboni usufike esiphethweni isiphetho umuntu angafinyelela kuso yilesi: imihlangano yobuso nobuso phakathi kwabalingani bebhizinisi abavela emhlabeni wonke isiye yabaluleka kakhulu, ikakhulukazi ngesikhathi sokungaqiniseki kanye nezinselelo zezwe. . Enye yezinkambiso eye yabamba yonke indawo embonini yezokuvakasha ibibonakala kuhholo ngalinye kwangama-26 okubonisa: uguquko lwedijithali seluthathe ibhizinisi lokuthengisa ezokuvakasha ngesivinini esimangalisayo. Izibikezelo ezinhle zomnotho wase-Europe futhi ikakhulukazi eJalimane njengenye yezimakethe eziwumthombo omkhulu wezokuvakasha zamazwe ngamazwe nazo zinikeze umkhakha amandla. Ukulindela okuphezulu kwemboni yezokuvakasha ngo-2017 kusizwe kakhulu isimo sengqondo esivumayo phakathi kwabathengi, kuyilapho ukuntuleka kwemisebenzi kwehle kwafinyelela izibalo eziphansi ngokomlando. Isihloko esisodwa ebesihlala ababukisi nezivakashi kuyo yonke indawo kwaba ukukhathazeka okwandayo kwabathengi ngokuphepha kwabo.
Dr. Christian Göke, CEO of Messe Berlin GmbH: “Even in these uncertain times people refuse to be put off from travelling. They are prepared to adapt to the new situation and bring their personal holiday needs into line with the changes taking place in society. They now carefully think their holiday plans over and afford a great deal of consideration to their personal safety.“
NgokukaDkt. Christian Göke, kulo nyaka kokubili abakhangisi nezivakashi e-ITB Berlin bazobuyela emakhaya nomyalezo oqinile njengoba usobala: “Ukucwasa ngokobuhlanga, ukuvikela, ukucwasana kwabantu kanye nemigoqo phakathi kwezizwe akuhambisani nemboni yezokuvakasha ethuthukayo. . Imboni yezokuvakasha ingelinye lamagatsha amakhulu omnotho womhlaba futhi ingelinye labaqashi bayo ababaluleke kakhulu. Ithuthukisa ukuqonda kwamazwe ngamazwe ngezindlela eziningi futhi ifake isandla ekukhuleni komnotho wesikhathi eside. Emazweni amaningi ezokuvakasha zibalulekile ekuphileni kwabantu futhi ekugcineni ziqinisekisa ukuzinza kwezomnotho.”
Kusukela mhla ziyisi-8 kuya kumhla ziyi-12 kuNdasa wezi-2017, phakathi nezinsuku ezinhlanu zombukiso, izinkampani ezibukisayo ezingaphezu kwezi-10,000 ezivela emazweni nezifunda eziyi-184 zibonise imikhiqizo yazo kanye nezinsizakalo zazo ezitendini eziyi-1,092 kubavakashi. Imboni yezokuvakasha emhlabeni wonke ibonise imikhiqizo yayo yakamuva kanye nezitayela endaweni ehlanganisa amamitha-skwele ayi-160,000. Kuhlelo lwama-51 lwe-ITB Berlin inani labathengi abasesigabeni sokuthatha izinqumo belihlaba umxhwele. Izingxenye ezimbili kwezintathu zezivakashi ezihwebayo zithi zigunyazwe ngokuqondile ukuthenga imikhiqizo yokuhamba. Amaphesenti angu-80 amalungu e-Buyers Circle akwazile ukwenza izinqumo eziqondile futhi abe nama-euro angaphezu kwesigamu sesigidi esinawo. Abathengi abangaphezu kwengxenye eyodwa kwezintathu ababekhona bakwazi ukusebenzisa ama-euro angaphezu kwezigidi eziyishumi.
Okugqame kakhulu bekuseBotswana njengezwe elisemthethweni likazakwethu we-ITB Berlin. Ngobusuku bangaphambi kwe-ITB i-Berlin Botswana ibe nomcimbi wokuvula obumangalisayo, wavusa inkanuko yomkhakha wezokuvakasha ukuze uthole okwengeziwe. Ngezinhlelo zayo ezisimeme zezokuvakasha, i-safaris kanye nezokongiwa kwezilwane zasendle, izitshalo nezilwane ezihlaba umxhwele kanye namagugu alo anothile amasiko, leli zwe elithakazelisayo elivalekile eningizimu-ntshonalanga ye-Afrika lizibeke emakethe njengendawo ekhangayo kakhulu yokuvakasha ezwenikazi lase-Afrika. Njengendawo eluhlaza enkabeni ye-Europe Slovenia, i-Convention & Culture Partner yombukiso, yethule imiqondo yezokuvakasha esimeme kanye nenhlobonhlobo yezinto eziheha amasiko e-ITB Berlin.
Uguquko lwedijithali kuyo yonke imboni luyaqhubeka nokuqhubekela phambili ngokushesha. Ngenxa yesidingo esikhulu i-eTravel World ibe nehholo elengeziwe. Ngaphezu kwezivakashi ze-Hall 6.1 zithole abasha abaningi eHholo 7.1c. I-eTravel World ihehe ngisho nabakhangisi bamazwe ngamazwe abengeziwe futhi ikakhulukazi iziqalo ezivela emhlabeni wonke. Ukuba khona okwandayo kwabahlinzeki besistimu yokukhokha kuphinde kwagcizelela ukubaluleka okukhulayo kobuchwepheshe bokuvakasha. Imele imakethe entsha ekhula ngokushesha, i-Medical Tourism igubhe ukuqala kwayo. Phakathi kwamanye amazwe abonisayo, iTurkey, i-Dubai, i-United Arab Emirates, i-Poland ne-Belarus inikeze ukuboniswa okugxilile kolwazi kanye nemikhiqizo yakamuva yezokuvakasha yezokwelapha e-Medical Pavilion.
Ihlanganisa amaseshini angu-200 nezikhulumi ezingu-400 esikhathini esiyizinsuku ezine, i-ITB Berlin Convention yagcizelela indima yayo njengomcimbi ohamba phambili emhlabeni walolu hlobo. Izihloko zakamuva kusukela ezinkingeni zezwe kanye nezinhlekelele kuya kobuhlakani bokwenziwa zibonakale zikhanga izivakashi. Izivakashi ezingu-28,000 (2016: 26,000) zihambele uhlelo lwe-14 lweNgqungquthela ye-ITB Berlin eyenzeka emahholo ayisishiyagalombili e-Berlin Exhibition Grounds.
Umbukiso omkhulu kunayo yonke emhlabeni wemboni yezokuvakasha wawubhukwe izinyanga ngaphambili futhi wazuza ekwakhiweni kwehholo elisha. UDavid Ruetz, iNhloko ye-ITB Berlin: “Ukuhlelwa kabusha kwamahholo kwamukelwe kahle kakhulu ngababukisi nezivakashi. Uma kuqhathaniswa nonyaka odlule sikwazile ukunikeza ozakwethu indawo ecishe ibe ngamamitha-skwele angu-2,000 ngaphezulu.” Ngenxa yokwanda okukhulu kwakamuva kwesidingo esivela emazweni ama-Arab ukuhlelwa kwenani lamahholo okubukisa kushintshiwe.
Ngokwezibalo zokuqala, ngempelasonto ababambiqhaza ababalelwa ku-60,000 beze ukuzothola mayelana nezitayela zakamuva ezinkundleni zombukiso. Njengaseminyakeni edlule, bekungenzeka ukubhukha izinkambo ngqo e-ITB Berlin.
Ngisho nangesikhathi i-ITB Berlin 2017 isaqhubeka, amalungiselelo ayekhula ngokushesha omcimbi olandelayo wokuxhumana wemboni yezokuvakasha yamazwe ngamazwe: I-ITB China, okumele yethulwe e-Shanghai, izokwakhela phezu futhi iqinise isimo semakethe ye-ITB e-Asia. Kusukela ngomhlaka-10 kuya ku-12 Meyi ezinye zezinkampani zezokuvakasha ezihamba phambili zaseChina zizomelwa e-Shanghai World Expo Exhibition and Conference Centre lapho indawo yokubukisa isibhukhiwe kakade. Isahluko esisha nesiyimpumelelo sesibhaliwe nguMesse Berlin kwenye ingxenye ye-Asia. Yethulwa eminyakeni eyishumi edlule, i-ITB Asia, eyenzeka minyaka yonke eSingapore, isizitholele yona njengomcimbi ohamba phambili we-B2B emakethe yezokuvakasha yase-Asia. Njengoba kunabakhangisi abangaphansi kuka-800 abavela emazweni angaphezu kuka-70 kanye nabahlanganyeli ababalelwa ku-9,650 abavela emazweni angu-110, lo mbukiso wezohwebo kanye nengqungquthela ikhomba indlela eya phambili embonini yezokuvakasha yase-Asia.
Tshekedi Khama, ungqongqoshe wezokuvakasha waseBotswana, Izwe Elisemthethweni Lozakwethu le-ITB Berlin 2017:
“Kithina njengeBotswana sihlonipheke kakhulu ngokuthi sikwazile ukusebenzisana ne-ITB Berlin. Akukholakali ukuthi lobu budlelwano phakathi kweBotswana ne-ITB Berlin baqala kanjani. Safika kude kangakanani lapho esikhona manje, futhi kusobala ukuchayeka okwatholwa yiBotswana. Ngokusobala size lapha ngazo zonke izinhloso zokutholela izwe lethu okuningi ngakho futhi sabelane namanye amazwe futhi sibambe iqhaza ne-ITB Berlin. Kwakuyithuba elihle futhi i-ITB Berlin yayingaphezu kwalokho engangikucabanga. Ngicabanga ukuthi lokho kuphinde kwaboniswa isethulo sangoLwesibili ebusuku kanye nendlela ithimba lethu elenze ngayo, lizizwele ngempela ukuthi liyitholile imfudumalo yaseJalimane, iBerlin ikakhulukazi i-ITB Berlin. Lokho bekuwukusebenza okungokomzwelo, usenze saziqhenya ngempela futhi sikujabulele ngempela ukubambisana ne-ITB Berlin. Singaqhubeka sithi sijabule futhi sihlonipheke kakhulu ngokuba ngabalingani be-ITB Berlin ngo-2017. Lesi kuyisiqalo nje.”
UDkt. Michael Frenzel, uMongameli weFederal Association of the German Tourism Industry (BTW):
“Kulo nyaka i-ITB Berlin isiphinde yaba yinkundla yemboni yezokuvakasha inkundla enkulu yokwenza ibhizinisi, ukuthola ugqozi nokucobelelana ngolwazi, kanye nezingxoxo eziseduze nokwazana kangcono nakakhulu. Umhlaba wahlangana eBerlin, futhi lapha e-ITB Berlin yayingekho imingcele noma izindonga. Kwaba nokuhlangana okungokwemvelo kwezizwe namasiko ahlukene, futhi yiwona kanye umyalezo okufanele siwuyise ekhaya siwudlulisele emhlabeni. Kumele zidilizwe izindonga zingakhiwe ezintsha, emiqondweni yabantu naphansi. Ukuvakasha nezokuvakasha kuthuthukisa ukuqonda kwamazwe ngamazwe, futhi ukuze senze kanjalo amakhasimende ethu kufanele aqhubeke akwazi ukuhamba ngokukhululeka. Ngokwemvelo ohulumeni kufanele bavikele izakhamuzi zabo. Kodwa-ke, ukuvikeleka okuphelele akukho, yingakho umuntu kufanele afune ukudala nokugcina ukulingana phakathi kokuvikeleka nenkululeko.
UNorbert Fiebig, uMongameli we-German Travel Association (i-DRV):
“Amathemba ka-2017 mahle kakhulu. Isifiso sokuhamba phakathi kwamaJalimane sihlala singapheli. Abantu abaningi sebevele banqume indawo futhi babhukhe iholide labo lasehlobo. Abanye bamatasa bahlela amaholide abo ukuze abe nesikhathi esingcono kakhulu sonyaka. I-ITB Berlin akuyona nje imakethe eyaziwa kakhulu yezindawo zokuhamba. Futhi kuyinkomba yezitayela zokubhukha zesizini ezayo yokuvakasha. Kulo nyaka i-ITB Berlin ibonise inkanuko yesizwe saseJalimane yokuhamba kanye nesimo sengqondo esihle phakathi kwabathengi. NjengeNhlangano Yezokuvakasha YaseJalimane ukunaka kwethu e-ITB Berlin kwakugxile kakhulu kudijithali, umkhuba omkhulu, ngoba lena enye yezinselelo ezinkulu zesikhathi sethu. Kufanele sithole izindlela ezintsha zokwenza ithonya elikhulu endleleni lesi sitayela esithatha ngayo“.
Izinga eliphezulu lokunaka kwabezindaba kanye nentshisekelo yezepolitiki
Zingaphezu kuka-5,000 izintatheli ezigunyaziwe ezivela emazweni angama-76 kanye nama-blogger angama-450 avela emazweni angama-34 abike nge-ITB Berlin. Kulo mbukiso bekukhona osopolitiki namanxusa aseJalimane nakwamanye amazwe. Ngaphezu kwezithunywa eziyi-110, ongqongqoshe abangama-72, onobhala bombuso abayi-11 namanxusa angama-45 avela emhlabeni wonke bavakashele i-ITB Berlin.
I-ITB Berlin elandelayo izoba kusukela ngoLwesithathu, ziyisi-7 kuya ziyi-11 kuNdasa wezi-2018.
Mayelana ne-ITB Berlin kanye ne-ITB Berlin Convention
ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at www.itb-convention.com. Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.
