Jamaica seeks to secure 50,000 German tourists by 2020

With Jamaica welcoming just over 20,000 German tourists last year, Jamaica Tourism Minister Hon. Edmund Bartlett has mandated the Jamaica Tourist Board (JTB) and key tourism officials to double that number to 50,000 German tourist arrivals to the island by 2020.

He made the point while meeting with the leadership of the world’s largest tour company, TUI Group, in Berlin, Germany. Minister Bartlett noted that the Tourism Ministry and the JTB will be working closely with TUI to achieve the target. TUI Group brought over 150,000 tourists to Jamaica’s shores last year.

I-TUI Group iyinkampani enkulu kunazo zonke yezokungcebeleka, ezokuvakasha nezokuvakasha emhlabeni, futhi inama-ejensi okuvakasha, amahhotela, izindiza zezindiza, imikhumbi ehamba ngomkhumbi nezitolo zezitolo. Iqembu linezinkampani zezindiza eziyisithupha zase-Europe - okuyiqembu elikhulu kunawo wonke lamaholide e-Europe - kanye nabaqhubi bezokuvakasha abayisishiyagalolunye abazinze eYurophu. I-TUI isohlwini ngokuhlanganyela eFrankfurt Stock Exchange kanye naseLondon Stock Exchange njengengxenye ye-FTSE 100 Index.


Umqondisi Omkhulu Webhodi le-TUI uDavid Burling ephawula isikhundla esibalulekile se-Jamaica ezinhlelweni zokukhula zenkampani eminyakeni emi-5 ezayo, wagqamisa “indawo eyisiqalo” yesiqhingi esinesiko elicebe kakhulu kanye nebhizinisi eliphindaphindwayo. Unxuse uNgqongqoshe ukuthi andise inani lamahhotela eJamaica ukuze kuvikeleke amabhizinisi amaningi nokukhula eminyakeni ezayo.

Ngaleso sikhathi, u-Bartlett ugqamise uxhaxha lokutshalwa kwezimali kwamahhotela osekuqediwe noma osekusezigabeni zokwakhiwa ukuze kusizwe ngokwenyuka kwesidingo.

Bartlett owajoyinwa eJalimane nguMqondisi Wezokuvakasha, uPaul Pennicook; Umeluleki Omkhulu kanye Nosomaqhinga Omkhulu Wezokuxhumana, uDelano Seiveright kanye nezinye izikhulu eziphezulu zezokuvakasha bamemezele ekuqaleni kwesonto ukuthi enye yezinkampani zezindiza ezihamba phambili eYurophu, i-Eurowings, engaphansi kwenkampani yezindiza ezinkulu emhlabeni, iLufthansa, izoqala ukusebenza kabili ngeviki isevisi ehleliwe phakathi kweJalimane. isifunda esikhulu kunazo zonke esinabantu abaningi kanye ne-Montego Bay kusukela ngoJulayi 3 kulo nyaka.

Izindiza ezihleliwe zizosebenza njalo ngoMsombuluko nangoLwesihlanu zisuka e-Cologne/Bonn, futhi zizosebenzisa indiza yazo i-Airbus 330 enezihlalo ezingu-310. Izindiza zizoqala ngoJulayi 3 kuye ku-Okthoba 27, 2017 futhi zizoletha izihlalo ezingaphezu kuka-10,000 ukusuka eJalimane ehlobo. I-Eurowings isivele yazisile u-Bartlett nethimba lakhe ukuthi bazonweba insiza ebusika ngalezo zihlalo zivulwe ukudayiswa zingakapheli izinsuku.

Isevisi entsha ehleliwe izohambisana nezinsizakalo zokuqashisa zamasonto onke eziqhutshwa inkampani yezindiza yaseJalimane i-Condor esuka emadolobheni aseJalimane i-Frankfurt ne-Munich ukuya e-Montego Bay.

USeiveright waphawula ukuthi iJalimane ihlaselwe ukuhlinzwa uBartlett njengoba ihlanganisa imizamo yokuthuthukisa umkhakha wezokuvakasha waseJamaica futhi ibambe iqhaza elibonakalayo ekukhuleni nasekuthuthukisweni kwezwe.

U-Bartlett nethimba lakhe basanda kushiya e-Berlin, eJalimane ngemva kokubamba iqhaza embukisweni omkhulu wezokuvakasha emhlabeni, i-ITB Berlin kanye ne-International Hotel Investment Forum.

U-Bartlett kulandela umhlangano nama-Honorary Consuls ase-Jamaica asuka eJalimane nase-Europe ngobubanzi eNxusa lase-Jamaica e-Berlin, ubonise inhloso yakhe yokuqoka ama-Honorary Consuls amaningi ase-Jamaica e-Europe njengabeluleki bezokuvakasha ehhovisi lakhe, abangakakhokhelwa, njengoba esebenzela ukukhulisa kakhulu isabelo semakethe. izivakashi eziya e-Jamaica ezivela emazweni amaningana abalulekile aseYurophu kuhlanganise neJalimane.
Uzoqeda lesi sinyathelo kulandela ukubonisana noNgqongqoshe Wezangaphandle kanye Nohwebo Lwangaphandle, uNom. Kamina Johnson-Smith.

Bartlett also participated in a special press briefing to boost publicity worldwide for the United Nations World Tourism Organization’s (UNWTO) historic Global Conference on Building Partnerships for Sustainable Tourism for Development, which has now seen the World Bank Group come on board as partners. The event, which is being hosted by Jamaica, will run from November 27 to 29, 2017, at the Montego Bay Convention Centre.


PHOTO: HM, TUI Meeting – Tourism Minister Edmund Bartlett and his team met with TUI Group Executives at their Berlin, Germany, office. On the left side of the table, TUI Executives (from far left) Dr. Ralf Pastleitner, Head of Brussels, Belgium Office TUI GROUP; Mr. Garry Wilson, Managing Director – Product & Purchasing TUI GROUP; Mr. David Burling, Member of the Board TUI GROUP; Mr. Frank Püttmann, Head of Public Policy TUI GROUP office Berlin; Mrs. Antonia Bouka, General Manager-Tourist Board & Hotel Partnerships Product & Purchasing TUI GROUP and a TUI Public Policy Advisor; (on the right side) Ms Michelle Fox, JTB United Kingdom Representative; Her Excellency Margaret Jobson, Ambassador to Germany; Hon. Edmund Bartlett, Minister of Tourism; Mr. Paul Pennicook, Director of Tourism; Mrs. Marcia McLaughlin, Deputy Director of Tourism; Mr. Delano Seiveright, Senior Advisor and Senior Communications Strategist;  and Mr. Gregory Shervington, (hidden), JTB Germany representative.