Amaseshini obuchwepheshe obuphazamisayo nokuqanjwa okusha adonse izethameli eziningi ngesikhathi sombukiso wezobuchwepheshe bokuvakasha e-WTM ngoMsombuluko, Novemba 7.
Ithimba elikhulu lochwepheshe elihlanganisa ochwepheshe bezokuvakasha nezivakashi bahlangane eduze kochwepheshe bezokuvakasha kanye nochwepheshe bemidiya kuseshini ye-eTourism mayelana nomthelela wokuphazamiseka.
Izindikimba ezihlanganiswe esimisweni, esihlelwe yi-Bournemouth University, zazisukela emnothweni wokwabelana kuye emandleni e-Google kanye nezindawo ezisavuthwe ukuthi zingaphazanyiswa.
U-Andy Owen Jones, umsunguli we-bd4travel, uphakamise ukuthi izinkampani zezokuvakasha kufanele ziyeke ukusebenzisa imali nge-Google. Ubekhuluma ngendlela ukuphazamiseka okwenzeka ngayo uma “ukugeleza kwenani” okukhona ohambeni kushintsha.
U-Owen Jones uthe: “Uma uzobheka ukuphazamiseka, udinga ukubheka ukuthi uzoyiphazamisa kanjani iGoogle. Noma yini enye iwukuqamba okusha. ”
Wengeze ngokuthi "ukushintsha imali ku-Google" kufanele kube yinto egxilwe kakhulu kuzo zonke izinkampani zokuhamba emhlabeni.
Amanye "amachibi emali" okusazohanjwa, uthe, ahlanganisa i-Global Distribution Systems kanye nobuchwepheshe bokubuyisela kabusha athe buheha ukutshalwa kwezimali okukhulu kodwa lusahlinzeka ngolwazi olubi lwabasebenzisi.
U-Kevin May, umsunguli kanye nomhleli omkhulu we-Tnooz naye ube nemibono eqinile mayelana nokuphazamiseka ethi ngempela yi-Airbnb ne-Uber kuphela eziphazamise ngempela imboni eminyakeni yamuva nje ngokuphikisana nezindaba zokulawula ngoba baphonsele inselelo isimo esikhona.
UMay uqhubeke wagcizelela ukuthi ukuphazamiseka nokuqanjwa okusha kunzima ngempela “ngamazinga okufa aphezulu ngendlela exakayo kwabaqalayo ukuhamba” eminyakeni yamuva nje.
Amaphaneli kamuva osukwini, aqhutshwa yi-WTM London & Traverse, agxile kuvidiyo nokuthi kungani futhi kungani amabhrendi kufanele ayifake emasu awo okumaketha.
I-Facebook yaqokonyiswa njengesiteshi esibalulekile sokwabelana ngamavidiyo okuqhutshwa ukuthambekela kwamaselula kanye nokuziphatha okuku-inthanethi kwezizukulwane ezahlukene.
U-Kevin Mullaney, inhloko yedijithali, i-Flagship Consulting, uveze ukuthi iMillennials kungenzeka ukuthi ibuke ividiyo bese ifunda ngokuthile.
Uphinde wacaphuna isikhulu esiphezulu kuFacebook uMark Zuckerberg othe i-video izoba yingxenye yokuqukethwe okubalulekile ezinkundleni zokuxhumana eminyakeni emihlanu ezayo.
Abahleli bamaphaneli baphinde bahlinzeka ngamathiphu ezinkampani ezifuna ukusebenzisa ividiyo ebukhoma kumiksi yokumaketha. U-Tawanna Browne Smith we-momsguidetotravel.com weluleka izinkampani ukuthi zibukele ukusakazwa kwabanye abantu, zingashintshi futhi zisebenzise ezinye iziteshi ukuze ziphambane namavidiyo okukhangisa.
I-Snapchat iphinde yagqanyiswa njengesiteshi esihle sokusakazwa bukhoma ngokuya ngokuthi kulula kangakanani ukuyisebenzisa futhi igxilile.
I-blogger yezokudla nezokuhamba u-Niamh Shields uchithe izinganekwane zokuthi ezentsha kuphela ngokudalula ukuthi ngaphezu kuka-50% wabasebenzisi abasha be-Snapchat bangaphezu kweminyaka engama-25 ubudala.
Iseshini yokugcina phakathi ne-Travel Tech Show e-WTM yayigxile ku-YouTube enamathiphu okuthi ungababandakanya kanjani abantu usebenzisa isiteshi.
U-Shu, umculi we-vlogger yokudla, ezokuvakasha nempilo ku-YouTube ngegama elithi dejashu, uthe kubalulekile ukwazi izethameli zakho, wenze ulwazi lugayeke kalula futhi ungaduki.
I-eTN inguzakwethu wezindaba weWTM.
