Naphezu kokubikezelwa kwenzuzo engu-$35.6 wezigidigidi ngo-2016, izinkampani zezindiza kufanele zishintshele ekugxiliseni imali engenayo kanye nenzuzo engase ibe khona evela kwezentengiselwano zamaselula, ngokombiko wakamuva wembonini wanyanga zonke ovela ku-CellPoint Mobile, "Ukuhweba Ngeselula Nokuthuthukiswa Kwenkokhelo Kuwo Wonke Umkhakha Wezindiza."
Izinkampani zezindiza ezamukela amasu okuhweba omakhalekhukhwini nezisombululo zokukhokha ziyazuza ngokusungula izixhumanisi ezihlala njalo, zangaphakathi zokudayiswa kwesiteshi esiqondile esingakasetshenziswa kanye nokwengeziwe, ngokusho kafushane, futhi zakha isimo sengqondo senkampani yonke esiqondana eduze kakhulu nokuziphatha kwabagibeli bazo okugxile kumaselula.
Amandla emali engenayo makhulu, njengoba i-eMarketer ibikezela ukuhamba kwedijithali emhlabeni wonke okungamaRandi ayizigidi eziyizinkulungwane ezingu-817 ngo-2020. Ngokocwaningo oluvela ku-SITA, ngaphezu kuka-90% wabahambi bafuna ukusebenzisa amadivaysi eselula ukucinga izindiza, ukuthola izibuyekezo zezindiza nokuthola amaphasi okugibela - yini i-SITA ibiza “uhambo oluhlangene.” Abahambi bafuna ukuxhumana okuthembekile okubanikeza ukulawula okwengeziwe kokuhlangenwe nakho kwabo kohambo futhi kwandise izinketho zabo zokuthenga lapho besohambeni.
"Izinkampani zezindiza kufanele zinwebe ukucabanga kwazo ngale kokuthengisa imilenze eyengeziwe, indawo yokubeka imigqomo phezulu noma indawo yokuphumula yosuku endaweni yokuphumula esikhumulweni sezindiza," ngokusho kweCellPoint Mobile. “Uhambo oluvamile luhilela izindawo zokuthintwa eziningi ngale kwesikhumulo sezindiza noma indiza, pho kungani izindiza eziningi zingaphishekeli amathuba engeziwe ukuze zihlangabezane nesidingo sabagibeli bazo sokuthenga okungenazihibe, okuvikelekile, nokuhamba ngezinyawo okuvela kumadivayisi azo eselula?”
Ukunqoba Izithiyo Zokuhweba Ngeselula Kungukhiye
Izinkampani zezindiza eziningi ziyehluleka ukusebenzisa izinzuzo zezentengiselwano zamaselula ngezizathu ezifaka:
• Absence of e-commerce as a core element of corporate business, marketing and sales strategy
• Siloed operations and lack of ownership for mobile commerce and mobile payments across multiple touchpoints
• Failure to deploy secure and efficient payment technologies that build revenue while reducing the need for travelers to repeatedly expose confidential financial information
• Legacy technology limitations that make it difficult or expensive to build effective e-commerce and mobile payment technology on the back of aging or resource-constricted IT infrastructures
Izinkampani zezindiza kufanele futhi zicabangele lokho okulindelekile kwabahambi okwenziwe amathrendi anjengokwabelana ngokugibela kanye nokuthenga okusekelwe kuwebhu komuntu siqu. Nakuba I-Airline Trends iphawula ukuthi imikhiqizo emisha namasevisi embonini eyodwa iphakamisa izinga kuzo zonke izimboni, i-CellPoint Mobile inxusa izinkampani zezindiza ukuthi zenze iphethini imizamo yazo yeselula nebanzi ye-e-commerce ngemva kwabaholi bezentengiselwano beselula abaphumelelayo nontanga yezindiza ezintsha.
Kafushane ukwazisa imizamo yamanje yenkampani yendiza yokusekela ukuhamba, ngoxhumano olungcono endizeni namawebhusayithi anegama nezinhlelo zokusebenza ezenza kube lula ukuhlela noma ukushintsha izinhlelo zokuhamba, ukukhetha isihlalo nokuthola amaphasi okugibela. Kodwa ngenxa yokuncintisana okukhulu kwemboni yezindiza, abathwali bayanxuswa ukuthi bathuthukise izinkundla zabo zobuchwepheshe, bacije ubunikazi bebhizinisi be-e-commerce nolwazi lwamakhasimende, futhi babe nomqondo wokuthengisa okhuthele ukuze bathwebule amandla aphelele emali engenayo yendawo yohwebo nezinkokhelo zamaselula. .
