I-Brand USA, inhlangano yokumaketha yendawo okuyiwa kuyo yase-United States, ibambisene ne-United Airlines, isingathe uhambo lwayo lokuqala ngqa lokujwayelana ne-China (MegaFam).
I-MegaFam ihlanganise abavakashi abavelele abangu-50 abavela ezindaweni zonkana zase-China, okuhlanganisa i-Beijing, i-Shanghai, i-Guangzhou, i-Shenzhen, i-Chengdu, i-Xian, i-Hangzhou, i-Nanjing, i-Wenzhou, ne-Chongqing.
“Sesisebenze isikhathi eside nozakwethu ukusingatha uhambo lokujwayelana nabavakashi abaqeqeshiwe abavela e-China njengengxenye yesu Lonyaka Wezokuvakasha wase-US–China,” kusho uThomas Garzilli, isikhulu esiphezulu sezentengiso kwaBrand USA. "I-MegaFam inikeze ochwepheshe bemboni yezokuvakasha abaphambili, abavela ezindaweni kulo lonke elase-China, ithuba lokuzwa i-United States, ukudlula, nangale kwamadolobha amasango."
I-China MegaFam yokuqala ngqa ye-Brand USA inikeze abaqhubi bezokuvakasha ngokuvakashela emadolobheni ayingqopha-mlando ase-US afana ne-New York City, i-Chicago, ne-Los Angeles, kanye nolwazi ezindaweni okuyiwa kuzo ezifinyelelwa kalula yilawo madolobha angasango njenge-Stony Brook, NY; Mystic, Conn.; Estes Park, Colo.; Rapid City, SD nokunye okuningi. I-China MegaFam ifinyelele umvuthwandaba ngomcimbi wokugcina owawuhlelwe yi-Visit California e-Levi's Stadium e-Santa Clara, e-Calif.
Sibonga amabhodi okuvakasha ozakwethu nezinhlangano zokumaketha zendawo okuyiwa kuyo njenge-NYC & Company, Connecticut Office of Tourism, Discover Long Island, Vakashela i-Denver, Vakashela i-Houston, i-Travel Texas, i-Destination DC, Vakashela i-Baltimore, Vakashela i-Philly, i-Discover Lancaster, i-Khetha i-Chicago, ihhovisi lase-Illinois Ezokuvakasha, i-Travel South Dakota, i-Discover Los Angeles, i-Las Vegas Convention kanye ne-Visitor Authority, kanye ne-Visitor California, abaqhubi bezokuvakasha bathole ukumelwa okuphelele kwalokho okuhlinzekwa yi-United States. “Kusukela ekudlidlizeni kwamadolobha ethu amakhulu kuya kusiko lezindawo ezikhangayo eziyingqayizivele emadolobheni ethu amancane kuya kuhambo oluningi olulindelwe ezindaweni zethu ezinhle zangaphandle nasemapaki kazwelonke, izivakashi zihlala zigqugquzelwa yizinhlobonhlobo zokuhlangenwe nakho e-United States,” kusho uGarzilli. .
“Siyajabula ukusebenzisana neBrand USA ukuze siqhubeke nomgqigqo woNyaka Wezokuvakasha wase-US-China kule MegaFam ukuze sikhangise i-United States kubavakashi baseChina,” kusho uWalter Dias, umqondisi ophethe we-United, iGreater China & Korea Sales.
I-United Airlines isebenzisa izindiza eziningi ezingami zase-US-China, futhi ziya emadolobheni amaningi e-China, kunanoma iyiphi enye inkampani yezindiza, kanye nezinkonzo eziningi ze-trans-Pacific ezivela e-China kunanoma iyiphi enye inkampani yezindiza yase-US enemizila engu-17 kanye nezindiza ezingaphezu kwe-100 eziya e-United States zisuka ezweni. I-China, i-Hong Kong ne-Taiwan.
I-United yaqala isevisi engami e-China ngo-1986 futhi ngo-2016 yethula isevisi yokuqala engami isuka e-Xi'an iya e-United States kanye nendiza yokuqala engami e-Hangzhou-San Francisco. Okwamanje, i-United isebenzela i-Beijing ngezindiza ezingami eziya ezikhumulweni zezindiza e-Chicago, New York/Newark, San Francisco nase-Washington-Dulles. Isevisi evela e-Shanghai ihlanganisa izindiza ezingami kusukela e-Chicago, e-Guam, e-Los Angeles, eNew York/Newark nase-San Francisco. Isevisi evela e-Chengdu, Hangzhou nase-Xi'an ihlanganisa izindiza ezingami kusukela e-San Francisco. Isevisi evela e-Hong Kong ihlanganisa izindiza ezingami kusukela e-Chicago, e-Guam, e-Ho Chi Minh City, eNew York/Newark, e-San Francisco nase-Singapore.
NgoDisemba, i-United izokwethula ikilasi lebhizinisi elisha le-United Polaris ezindizeni ezihamba ibanga elide eziya emazwenikazi, okuhlanganisa yonke imizila yase-China eya ezweni lase-US, okuhlanganisa nokulala ngokwezifiso kwe-Saks Fifth Avenue kanye nokudla okusha endizeni neziphuzo, kanjalo. njengama-amenity kits.
“Uhlelo lweMegaFam lweBrand USA, olokuqala embonini yezokuvakasha yaseMelika, lungenye yezindlela ezisebenza kahle kakhulu zokukhangisa ezokuvakasha zamazwe ngamazwe e-United States,” kusho uGarzilli. “Luhlelo oluyimpumelelo kakhulu oselugijime kaningi luvela e-Australia, eJalimane, eNew Zealand nase-United Kingdom.” Kusukela uhlelo lwaqala ngo-2013, iBrand USA isingathe ama-agent angaphezu kuka-700 amazwe ngamazwe kanye nabaqhubi bezokuvakasha. Uhambo lwe-MegaFam lufake izindawo okuyiwa kuzo zonke izifundazwe zase-US ezingama-50 kanye neSifunda sase-Columbia.
UMongameli u-Obama kanye noMongameli waseShayina u-Xi Jinping baqoke Unyaka Wezokuvakasha wase-US - China ngoMandulo wezi-2015 ngenxa yokuhlonipha ukubambisana okuhlala kuseduze kanye nentuthuko eqhubekayo yezokuvakasha zase-US - China. Unyaka Wezokuvakasha ugxile ekuthuthukisweni okuzuzisayo kokuhamba nokuvakasha, ukuqonda kwamasiko, nokwazisa imithombo yemvelo ngaphakathi kwezimboni zezokuvakasha zawo womabili la mazwe naphakathi kwabavakashi base-US nabamaShayina. NgoFebhuwari, iBrand USA yasebenza ne-China National Tourism Administration kanye noMnyango Wezohwebo wase-US ukwethula Unyaka Wezokuvakasha ngokubamba igalari e-Beijing ehlanganisa uhlelo olusezingeni eliphezulu lukahulumeni nezimboni kanye nokupheka nokuzijabulisa okuzuze imiklomelo okuvela e-United States. . Umcimbi ububanjwe ngesikhathi se-Brand USA yokuthengisa okokuqala ngqa e-China, uhambo lwamadolobha amathathu, olwavumela izinhlangano zozakwethu ezingu-40 ukuthi zihlangane futhi zimakethe izindawo zazo eziya kuzo kuma-ejenti wezokuvakasha ase-China avelele kanye nabaqhubi bezokuvakasha.
I-Brand USA ibe yinhlangano ehlelayo embonini yezokuvakasha neyokuvakasha yase-US ngaphansi koNyaka Wezokuvakasha, iphusha izinsiza nolwazi embonini yezokuvakasha yase-US ukuze izibandakanye futhi isebenzise inkundla Yonyaka Wezokuvakasha. Isibonelo, ikhithi yamathuluzi eku-inthanethi eyethulwe ekuqaleni kwalo nyaka iqukethe izinsiza ezifana nobuhlakani obujulile babathengi nezimakethe, ilogo Yonyaka Wezokuvakasha, ikhalenda eliyinhloko, amavidiyo avela kuMongameli Obama kanye noNobhala u-Pritzker, amathuba okumaketha ngokubambisana kweBrand USA nokunye. I-Brand USA nayo isanda kwethula uhlelo lokuqeqesha “lokulungiselela i-China” olutholakala kubo bonke ozakwethu futhi i-Brand USA iboleka izingqungquthela zesifunda zezokuvakasha e-United States ngonyaka ozayo.
I-Brand USA isebenza kakhulu e-China ngokumaketha kwabathengi, ukufinyelela okuqinile kwezohwebo kwezohambo, kanye nezinkundla zokumaketha ngokubambisana. Ukumaketha kwabathengi kufanelana ngokuphelele nemakethe yase-China futhi kufaka phakathi ubukhona bedijithali obukhulu kanye nezenhlalo kuwo wonke amashaneli aseShayina amisiwe nasafufusa. Ukuze kufinyelelwe ezohwebo nemidiya yezokuvakasha nokusebenzisana nenxusa lase-US namanxusa, i-Brand USA isungule amahhovisi abameleli e-Beijing, e-Chengdu, e-Guangzhou, nase-Shanghai. Iningi lezinhlelo zokumaketha ngokubambisana ezinikezwa i-Brand USA kozakwabo e-China zisebenzisa le mithombo yezindaba ehlaba umxhwele kanye nokuhweba.
Izindiza ezisuka eChina ziya e-United States zinyukile njengoba isidingo sohambo olungenayo olusuka eChina luya e-USA silokhu sikhuphuka. Ngokwezibalo zokuqala ezilandelwa yi-National Travel and Tourism Office (NTTO), i-United States yamukele izivakashi ezicela ezigidini ezingu-2.6 ezivela e-China ngo-2015 - yaba imakethe yamazwe ngamazwe yesihlanu ngobukhulu ngokuvakashela e-United States. Lokhu kube ngu-18% ukwenyuka ngonyaka wezi-2014, unyaka okhule ngamaphesenti angama-21 ngonyaka.
I-NTTO iphinde yabika ukuthi i-China ingumthombo owodwa omkhulu wokusebenzisa imali kwezokuvakasha kwamanye amazwe ngo-2015. Imali engaphezu kuka-$30 billion esetshenziswe izivakashi zaseShayina idlule imali esetshenziswe izivakashi ezivela kokubili eCanada naseMexico. Ngokwesilinganiso, amaShayina achitha u-$7,164 ngesikhathi sohambo ngalunye lwase-US – cishe ngo-30% ngaphezulu kunezinye izivakashi zamazwe ngamazwe.
I-China iyimakethe yamazwe ngamazwe ehamba phambili mayelana nokuthunyelwa kwe-US kwezokuvakasha nezokuvakasha - yengeza cishe izigidi ezingama-$74 ngosuku emnothweni wase-US. Lo mkhuba ubeke iChina njengenye yezimakethe ezingase zikhule kakhulu e-USA.
