Investor sentiment for hotels in Sub-Saharan Africa remains positive despite economic headwinds in key markets, according to the latest JLL research into the sector. The long-term outlook continues to be strong and is driven by positive economic, demographic and tourism trends, with all indicators pointing to continued hotel demand growth as the region’s economy and hotel sector continue to mature.
Ekhuluma e-Africa Hotel Investment Forum eKigali, eRwanda, uXander Nijnens, iPhini likaMongameli Omkhulu, i-Hotels and Hospitality Group, i-JLL Sub-Saharan Africa, uthe: “Umbono wethu wesikhathi esimaphakathi ngomkhakha wamahhotela muhle futhi izibikezelo ze-JLL zifuna ukukhula. kusuka ku-3% kuya ku-5% ngonyaka phakathi neminyaka emithathu ezayo. Ngokombono wokutshalwa kwezimali, sibikezela i-USD1.7 billion ezotshalwa emahhotela ase-Sub-Saharan Africa ngo-2017 kanye nenye i-USD1.9 billion ngo-2018. ivuthiwe”.
U-Nijnens wengeze wathi, “Umkhakha wamahhotela awunazo izinselelo nokho futhi sibona ukwehlukana okwandayo kokusebenza kanye nombono wezimakethe ezibalulekile. Lesi sifunda sinikeza izinselele eziningi namathuba amaningi, kanye nobungozi kanye nomvuzo. Ngokombono wemali yomhlaba wonke efuna amathuba okutshala imali, isifunda singaba inselele ukusizulazula. Abatshalizimali nababolekisi ngokufanayo bayakubona lokhu futhi, ngenkathi abadlali besifunda beqhubeka nokusebenzisa inzuzo yabo yokuqala ukuze baqinise ubukhona babo kulo mkhakha, imali yomhlaba wonke izongena esifundeni njengoba izimakethe zivuthwa futhi obala likhula. "
Abathuthukisi bamahhotela nabasebenzi baya ngokuya beqonda ukuthi bangangena kanjani kulesi sidingo futhi banikeza umoya wokungenisa izihambi obanzi owufanelekela kangcono imakethe ngayinye kanye nesisekelo samakhasimende. Lokhu kukhula kwesidingo, okuhambisana nokumatanisa okusebenzayo kokuphakelwa nesidingo, kubeka isisekelo esihle sokutshalwa kwezimali. U-Nijnens waphawula ukuthi, “Izinto eziyisisekelo zokutshalwa kwezimali zesikhathi eside zesifunda zihlala zizinhle naphezu kwezinselelo zesikhashana ezibe nomthelela emkhakheni wamahhotela e-Sub-Saharan Africa eminyakeni emibili edlule. Ukuthuthukiswa komnotho omkhulu kanye nenqubomgomo kahulumeni mayelana nezokuvakasha, ukutshalwa kwezimali kanye nokukhula komnotho kusabalulekile emkhakheni oholwa yizinkampani ezifunwayo.”
Isithiyo esikhulu sokungena e-Sub-Saharan Africa, ngokocwaningo, ukuthola amaphrojekthi ahlangabezana nesilinganiso esincane sokubuya. Ikhephithali iyatholakala, kepha abatshalizimali bafuna ukuthola inzuzo efanele ukuze bathole imbuyiselo yabo yokulingana. Ukushoda kwemali yakwamanye amazwe kukleliswe phezulu kulo nyaka njengoba abatshalizimali bedonsa kanzima ukubhekana nezinkinga ezahlukahlukene zemali. Ukuthuthukiswa kokuzinza kwezombusazwe, ezomnotho kanye nemali kuzobona ukwehla kwenkokhelo yengozi ebekwe ekutshalweni kwamahhotela esifundeni, okuzokwandisa ukuhamba kwemali. Izindleko zentuthuko kufanele zehle esikhathini esimaphakathi njengoba ochwepheshe bezokuthuthukiswa, abanikazi nababolekisi bezuza ulwazi esifundeni. Njengoba uhlelo lwamaphrojekthi amasha lwenziwa ngempumelelo, imali izokhula futhi izinketho zokuphuma zizothuthuka.
Ababolekisi esifundeni baqaphela kakhulu umkhakha wamahhotela kunamakhasimende abo, ikakhulukazi ngokuphathelene nokungena nokuphuma kwezimali okusebenza ngaphansi komkhakha obonakala njengomkhakha osafufusa. U-Nijnens uphetha ngokuthi, “Esikhathini esizayo esibonakalayo, singalindela ukubolekwa kwebhange lezentengiselwano kunqunywe ngokusekelwe kubaxhasi, kuyilapho amabhange entuthuko ezoba nendima ebalulekile ekusunguleni imingcele emisha. Njengoba utshalomali lwezikhungo lukhula, ukubolekisa kulindeleke ukuthi kutholakale kalula ngemibandela ethuthukisiwe, okuzoletha izinzuzo ezingcono kakhulu zokulingana.”
Abatshalizimali abacubungula ngokucophelela okuguquguqukayo kokuhlinzeka kanye nokufunwa kwezimakethe abathuthukisa kuzo futhi bahwebe kuzo babekwe endaweni efanele ukuze benze imbuyiselo elungisiwe engozini enkulu. Labo abakwaziyo ukusungula amapulatifomu anesilinganiso kufanele babekwe kahle kakhulu ukuze bahehe imali yangaphandle noma babe ithuba lokuthola abadlali abakhulu bomhlaba.
Iqoqo lezinto eziyisisekelo emakethe ngayinye liba yingxenye yendlela abatshali bezimali nababolekisi ababhekana ngayo nomkhakha, nendlela yesifunda sonkana iba inselele. Ucwaningo lukhuthaza umbono wokuthi abatshalizimali kufanele bamukele ukwehluka okulethwa yilezi zimakethe, kodwa okubaluleke kakhulu baqonde ukuhlukahluka kanye nama-nuances alezi zimakethe.
