Fresh thinking and future thinking: creativity and trends explored at IMEX America

A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’

Kuseshini yakhe ye-Play Room e-IMEX America, "Ingabe uxazulula inkinga engalungile?" ukhombise ababekhona ukuthi bangabhekana kanjani nenselelo ngombono omusha ukuze baqhamuke nemibono emisha futhi basungule izinto ezintsha. USusan, owenza izifundo zokusungula izinto eHarvard University, uyachaza, “U-Einstein wathi ‘Ukube nganginehora lokuxazulula inkinga, ngangichitha imizuzu engu-55 ngicabanga ngenkinga nemizuzu emihlanu ngicabanga ngezisombululo.’”

Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”


Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.

Kusukela ezimeni zomhlangano wesikhathi esizayo kuya kwabazothamela umhlangano wesikhathi esizayo. UShawna Suckow, umsunguli we-SPIN: i-Senior Planners Industry Network, wethule iseshini mayelana Nabahlinzeki: indlela yokuxhumana kangcono nabahleli banamuhla. UShawna uchaze ukuthi "ungadabula kanjani imfuhlumfuhlu" futhi akhe ubudlelwano ngokusebenzisa ubufakazi bamakhasimende kanye nokuxhumana ubuso nobuso kanye namathiphu okusebenza angcono kakhulu okuxhumana nezinkundla zokuxhumana.

Ukuxhumana nokukhuthaza ubudlelwano kwakha umnyombo wesikhulumi esiqavile se-MPI uTami Evans. Ugqugquzele ababekhona ukuthi bamukele “idoki labo langaphakathi” njengendlela yokuxhumana nabantu ngokweqiniso nokwandisa ukusebenzelana nokukhiqiza. U-Tami ozitshele ukuthi “unethemba laphakade,” weluleka izihambeli ukuthi “zimise ukuphelela” ukuze zivumelane nokwamukela ubuntu nentshiseko ngenkulumo yakhe eyisihluthulelo egcwele Ingxenye egcwele: ukwenza ithemba lisebenze namanye amakhono athambile aqinile. Indlela yakhe yengilazi egcwele ingxenye egcwele ikhuthaze abahleli ukuthi bajabule futhi babe nempilo empilweni yabo yobungcweti neyomuntu siqu.

Ushiye izihambeli zizizwa zinamandla ngaphambi kosuku lokugcina lwalo mdlalo njengoba u-Joanne Dennison we-The Ordinary Success Project, ohambele inkulumo yosuku, echaza:



“UTami wazamazama! Ukhombise abantu ukuthi bayidlulisa kanjani imiyalezo eyakhayo emsebenzini wabo esitezi sombukiso. Impela ubeyisikhulumi esikhuthazayo - elulungele usuku lwethu lokugcina lapha kwa-IMEX. "

I-IMEX America okwamanje yenzeka eSands Expo and Convention Center e-The Venetian® | I-Palazzo® Las Vegas kusukela ngo-Okthoba 18-20, 2016, yandulelwe i-Smart Monday, Okthoba 17.

I-eTN inguzakwethu wezokuxhumana we-IMEX.

Shiya amazwana