New head of sales for Lufthansa Hub Airlines and CCO at Frankfurt Hub named

iminyaka 7 edlule
by UHarry Johnson

Chofoza lapha ukuze uthumele udaba lwakho olufushane lwezindaba ($25)

ILufthansa Group iqoke uHeike Birlenbach (50) njengePhini Likamongameli Omkhulu Ophakeme uSales Lufthansa Hub Airlines kanye noChief Commercial Officer (CCO) Hub Frankfurt. Uzongena esikhundleni sikaJens Bischof, oqokelwe esikhundleni sokuba nguMqondisi Ophethe inkampani yezindiza iSunExpress, kusukela ngomhlaka 1 Januwari 2017. ISunExpress iyibhizinisi elihlanganyelwe phakathi kweLufthansa neTurkey Airlines.


Kusukela ngomhlaka 1 Januwari 2017, uHeike Birlenbach uzothatha umthwalo womsebenzi wokuthengisa umhlaba wonke kuzo zonke izindiza zeLufthansa Group's Hub (iLufthansa, SWISS, Austrian Airlines) futhi axhase imisebenzi yokuthengisa ye-Eurowings neBrussels Airlines. Ngokusebenza, uHeike Birlenbach uzobika ngqo kuHarry Hohmeister, iLungu leBhodi leDeutsche Lufthansa AG elibhekele izindiza zenethiwekhi. Uzophinde aqondise futhi abhekane nazo zonke izindaba zokuhweba zebhanoyi laseLufthansa eFrankfurt Airport njengeCCO Hub Frankfurt. Ngalesi sikhundla, uzobika kuKlaus Froese, oyi-CEO uLufthansa German Airlines Hub Frankfurt.

UHarry Hohmeister uthe: “UHeike Birlenbach ngungoti wezokuthengisa oqinisekisiwe okhuphule ngempumelelo inani lethu lokuthengisa ezimakethe ezahlukahlukene zaseYurophu. Ukuqhubekela phambili, uzoba nesibopho sokuqhubeka nokuqedela ukuhlanganiswa kokuthengiswa kwezindiza ezahlukahlukene zeHub. UHeike Birlenbach uzophinde enze lesi sikhathi sokusabalalisa sisebenzisane nabalingani bethu esidayisa nabo. ”

NjengeNhloko Yezentengiso yeHub Airlines yeLufthansa Group, uHeike Birlenbach uzoqondisa zonke izindlela zokuthengisa ze-B2B emhlabeni wonke, ngokwesibonelo namakhasimende ezinkampani, izinhlangano zezokuvakasha kanye nabasebenza ngezokuvakasha. Uzokwengeza futhi izixazululo ezixhumene ngqo zabalingani ezinhlelweni zokubhuka zeHub Airlines futhi aqhubeke nokwenziwa kokuthengiswa okuqondile. Inhloso eyengeziwe yeQembu Lufthansa ukusungulwa kwenhlangano yomhlaba wonke, edidiyelwe ngokuphelele, yokuthengisa okwenziwa ngabathengisi.

UHeike Birlenbach wajoyina iLufthansa ngo-1990 futhi waqala ukusebenza eFrankfurt Airport. Ngenkathi efunda ezokuvakasha nezomnotho, wathuthela enhlanganweni yokuthengisa ngo-1994 lapho ayesebenza khona ekuphathweni kwama-akhawunti abalulekile emhlabeni jikelele. Ngo-1999 waqokwa waba yiGeneral Manager Marketing and Sales Support Europe, eyayizinze eLondon. Ngemuva kwalokho, ngo-2002 wayephethe inhlangano yezindiza emazweni aseBenelux, ezinze e-Amsterdam.

UHeike Birlenbach ubuyele ekomkhulu leLufthansa eFrankfurt ngo-2006 njengeNhloko Yezokuphathwa Kwemikhiqizo yezimoto zasekhaya nezaseYurophu. Ngo-2009, waqokwa njengeNhloko yeLufthansa Italia, ezinze eMilan. Kusukela ngo-2011, uHeike Birlenbach wayeyiNhloko yeCabin Management eMunich, enesibopho sabasebenzi abangama-4,500 kanye nokuqeqeshwa kwabo, kanye nekhwalithi yenkonzo. Esikhundleni akuso njengePhini likaMengameli uSales Europe weLufthansa Group, ubephethe iSales and Marketing yezindiza eziseLufthansa Group emazweni angama-42 kusukela ngo-2014 - ngaphandle kwezimakethe zasekhaya iGerman, Austria neSwitzerland.

UHeike Birlenbach uneMaster of Management evela eMcGill University eMontreal, eCanada.

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