IBrand USA, okuyinhlangano edayisa izindawo okuyiwa kuzo yase-United States, isimemezele ukuqokwa kwamalungu amabili ebhodi amasha kanye nokuqokwa kabusha kwamalungu amabili akhona.
Abaqokwe bebhodi abasha bajoyina iqembu labaholi bemboni yezokuvakasha ngamunye onobuchwepheshe obukhethekile emikhakheni ethile yemboni yezokuvakasha okuhlanganisa: izindawo zokulala zamahhotela; izindawo zokudlela; amabhizinisi amancane noma okudayisa noma ezinhlanganweni ezimele lowo mkhakha; ukusatshalaliswa kohambo; izindawo ezikhangayo noma ezokuzijabulisa; ihhovisi lezokuvakasha elisezingeni likahulumeni; Isikhungo somhlangano nezivakashi ezingeni ledolobha; umoya womgibeli; ezokuthutha zomhlaba noma olwandle; kanye nomthetho nenqubomgomo yabokufika.
Amalungu asanda kuqashwa aphinde aqokwa ahlanganisa:
• U-Alice Norsworthy, isikhulu esiphezulu sezentengiso, i-Universal Orlando Resort kanye nephini likamongameli omkhulu, abaphathi bemikhiqizo yamazwe ngamazwe, i-Universal Parks & Resorts (isikhundla esisha, esimele umkhakha wezokungcebeleka noma wezokungcebeleka).
• U-Thomas O'Toole, umlingani ophezulu kanye noprofesa wezokukhangisa e-Kellogg School of Management yaseNorthwestern University (isikhundla esisha, esimele umkhakha wezomoya wabagibeli).
• U-Andrew Greenfield, uzakwethu, uFragomen, uDel Rey, uBernsen noLoewy, iLLP (uqokwe kabusha, omele umkhakha wezomthetho kanye nenqubomgomo yokufika kwabantu kwamanye amazwe).
• U-Barbara Richardson, umphathi wabasebenzi, i-Washington Metropolitan Area Transit Authority (uqokwe kabusha, omele umkhakha wezokuthutha ezihamba phansi noma olwandle).
Ukuqokwa kwenziwe uNobhala Wezohwebo wase-U.S. ngokuxoxisana noNobhala Wezwe kanye Nonobhala Wezokuphepha Kwezwe njengoba kuhlinzekiwe kuMthetho Wokuphromotha Ukuvakasha, Ukuthuthukisa, Nokwenza Isimanjemanje ka-2014. Ukuqokwa ngakunye kuqala ukusebenza ngomhla ka-Dis. 1, 2016, ngomhla ka-XNUMX. isikhathi seminyaka emithathu.
“Sinenhlanhla yokuba namalungu ebhodi asanda kuqokwa anekhono afana no-Alice Norsworthy kanye no-Tom O'Toole abasijoyina njengoba siqhubeka nokubona iBrand USA ikhula ibe yinhlangano ephambili yokumaketha indawo okuyiwa kuyo emhlabeni futhi igqugquzela ezokuvakasha zamazwe ngamazwe okuholela emisebenzini kanye nokuthekelisa kwamanye amazwe. amadola aseMelika,” kusho uTom Klein, umongameli kanye ne-CEO yeSaber Corporation kanye nosihlalo webhodi leBrand USA. “Siyajabula futhi ukuthi uBarbara Richardson no-Andrew Greenfield baqhubeke nomsebenzi wabo ngesinye isikhathi. Ekugcineni, sibonga u-Randy Garfield no-Mark Schwab ngeminyaka yabo eminingi yenkonzo ebhodini le-Brand USA. Amagalelo abo kuBrand USA kusukela yasungulwa abe semqoka futhi abebalulekile empumelelweni yesikhathi eside yeBrand USA.”
“Sibheke ngabomvu ukusebenzisana no-Alice noTom njengamalungu amasha ebhodi labaqondisi beBrand USA. Bobabili bangabaholi bezimboni futhi baphuma ezinhlanganweni ezimbili ezingabambisene nazo futhi ezisaqhubeka nokuba yingxenye yempumelelo yethu,” kusho uChristopher L. Thompson, umongameli kanye ne-CEO yeBrand USA. “Ngamunye uletha ebhodini izinga eliyingqayizivele lokuqonda njengoba singena esigabeni esilandelayo sentuthuko yethu ekuqhubekiseleni phambili umnotho wezwe ngokuhambisa ezokuvakasha zamazwe ngamazwe e-USA. Imibono yabo ehlanganiswe nolwazi oluqhubekayo luka-Andrew noBarbara kuzoba usizo olukhulu ebhodini. ”
UThompson uphinde wawazisa amagalelo amalungu ebhodi aphumayo uMark Schwab, oyi-CEO ye-Star Alliance Services GmbH; kanye no-Randy Garfield, iphini likamongameli osewathatha umhlalaphansi/owayengumongameli, imisebenzi yokuthengisa nokuvakasha emhlabeni wonke, i-Disney Destinations, kanye nomongameli we-Walt Disney Travel Company. “U-Randy no-Mark banikeze ubuholi obuyigugu nesiqondiso ku-Brand USA kusukela ezinsukwini zethu zakuqala njengenhlangano yokumaketha indawo eya e-United States,” kusho uThompson. “Sibonga unaphakade ngokuzibophezela kwabo kanye neqhaza labo kusukela eminyakeni yethu yokukhula kuze kube namuhla, okushiye uphawu oluhle enhlanganweni. Njengamalungu ebhodi asungula, ngamunye wasiza ekwakheni iBrand USA ibe yilokho eyikho namuhla, futhi nginethemba lokuthi isisekelo abasize ukusibeka sizosisiza ekukhuleni kwethu okuzayo.”
Amalungu ebhodi asanda kuqokwa naphinde aqokwa azojoyina amalungu ebhodi amanje emhlanganweni olandelayo webhodi yabaqondisi ngomhla ka-Dis. 9, 2016, kusukela ngo-11:00 AM EST kuya ku-12:15 PM EST.
Unyaka nonyaka, i-Brand USA ithumela inqwaba yezinkundla zokumaketha nezinhlelo zokwandisa uhambo lwezivakashi eziya e-United States futhi ishayele amadola ezokuvakasha emiphakathini kuzo zonke izifundazwe ezingama-50, iSifunda sase-Columbia, kanye nezindawo ezinhlanu, kanye nokukhuthaza. ezokuvakasha ukuya, ukudlula, nangale kwamasango. Ukufeza lokhu, i-Brand USA isebenzisa inhlanganisela yokumaketha komkhiqizo, ubudlelwano bomphakathi, ukufinyelela kwezohwebo kwezokuvakasha, kanye nezinhlelo zokumaketha ngokubambisana ezihlinzeka ngamathuba kozakwethu bazo zonke izinhlobo nosayizi ukuthi babambe iqhaza.
Ngokocwaningo olukhishwe ngabakwa-Oxford Economics, kule minyaka emithathu edlule, imizamo yokuthengisa yakwaBrand USA ikhiqize izivakashi zamazwe ngamazwe ezengeziwe ezingaphezu kwezigidi ezi-3 e-United States, okuzuzisa umnotho wase-US cishe ngamaRandi ayizigidi eziyizinkulungwane ezingama-21 kuwo wonke umthelela wezomnotho, oye wasekela, ngokwesilinganiso, 50,000 imisebenzi ekhuphukayo ngonyaka.
Njengenombolo yokuqala yezinsizakalo ezithunyelwa e-United States, ezokuvakasha e-United States okwamanje zisekela imisebenzi yaseMelika eyizigidi ezingu-1.8 (ngokuqondile nangokungaqondile) futhi kuzuzisa cishe yonke imikhakha yomnotho wase-U.S.
