I-Tourism Authority yase-Thailand (TAT) iqinisekisa ukuthi isu layo lokumaketha kanye nenqubomgomo yokuqhubekisela iThailand phambili njengoba 'Indawo Yokufikelwa Phansi' idlulele endleleni efanele kusukela yakhokhelwa impumelelo yangonyaka odlule, futhi iphikisana ngokuqinile nanoma yiluphi uhlobo lokuvakasha ngocansi.
UMnu. Yuthasak Supasorn, uMbusi we-TAT, uthe: “Njengenhlangano esemthethweni kahulumeni waseThailand ekhangisa iThailand kubahambi bamazwe ngamazwe nabasekhaya kuyilapho isekela ukuthuthukiswa kwemboni yezokuvakasha yezwe cishe iminyaka engu-58, umgomo wethu uwukugqamisa ukubaluleka kwezokuvakasha ekuthuthukisweni komnotho kazwelonke, ukwakhiwa kwamathuba emisebenzi, ukwabiwa kwemali engenayo, kanye neqhaza elibalulekile eliyibambayo ekuthuthukiseni ukuhlanganiswa komphakathi kanye nokugcina imvelo.
UMnu. Yuthasak uphinde wengeza ngokuthi “Kule minyaka embalwa edlule, i-TAT igxile ekuthuthukiseni iThailand 'njengendawo Yokungcebeleka Esezingeni Eliphezulu' egqamisa inkathi entsha yezokuvakasha njengoba ilinganiswa nezindleko zezivakashi, ubude obuyisilinganiso sokuhlala, kanye nekhwalithi iyonke yezokuvakasha. ulwazi lwezivakashi.”
I-TAT iqinise imizamo yokuxhumana nazo zonke iziphathimandla nezinhlangano ezithintekayo ezinkampanini zikahulumeni nezizimele ukuze kwakhiwe ukuqonda okungcono ngezokuvakasha zaseThailand kanye nokuma kwezwe okusekelwe kahle 'njengendawo yokuvakasha esezingeni eliphezulu'.
Khonamanjalo, uMnyango Wezangaphandle WaseThailand usuphokophele phambili ukuthatha isinyathelo esisemthethweni ngokumelene nokuphawula okungenasisekelo kukangqongqoshe wezokuvakasha eGambia mayelana nezokuvakasha zaseThailand. Kufakwe incwadi esemthethweni yombhikisho evela kwiNxusa LaseThailand liya eRiphabhulikhi yaseSenegal, nayo ebhekele izwe elingumakhelwane iGambia, kanye neNxusa LeNxusa LaseThailand eliya eMalaysia lapho iKhomishana Ephakeme yaseGambia nayo inakekela iThailand.
Thailand’s ongoing efforts to move from mass to ‘quality’ tourism is successfully producing positive results with the Kingdom ranked third in global tourism revenue for 2017 by the United Nations’ World Tourism Organisation (UNWTO).
Ngonyaka odlule, imboni yezokuvakasha yaseThailand yaqopha imali yayo ephezulu kakhulu emlandweni wayo, yathola amarisidi ezokuvakasha afinyelela ku-1.82 trillion Baht (US$ 53.76 billion), okuwukunyuka konyaka ngamaphesenti ayi-11.66, isuka kwabavakashi bamazwe ngamazwe abafika ezigidini ezingama-35.3 (enyuke ngamaphesenti angama-8.7). . Imali engenayo yezokuvakasha yasekhaya iphinde yafinyelela ku-695.5 billion Baht (US$ 20.5 billion) isuka ohambweni oluyizigidi eziyi-192.2.
Ngonyaka ka-2017, i-TAT yaqhubeka nokugcizelela izimakethe ze-niche ezihlanganisa ukuvakasha kwezemidlalo, ezempilo nokuphila kahle, imishado namaholidi omshado, nabahambi besifazane. Imizamo eqhubekayo iqhutshwa kuze kube kulo nyaka ngaphansi kwezinhlelo ezintsha zokumaketha kanye nokuvuselelwa kwemikhiqizo nemisebenzi yezokuvakasha.
Ngaphansi kwe-Amazing Thailand, umqondo wokumaketha wakamuva we-TAT othi 'Vula Emithunzi Emisha' ukhuthaza abahambi abavela emhlabeni wonke ukuthi bajabulele imikhiqizo ekhona yezokuvakasha nezinto ezihehayo ngokusebenzisa imibono emisha. Lokhu kusuka ku-gastronomy, imvelo nolwandle, ezobuciko nemisebenzi yezandla, isiko kanye nendlela yokuphila yasendaweni yase-Thai.
