The Japan Association of Travel Agents (JATA) asked all of its member companies to register as survey
monitors. JATA then conducted a quarterly Survey of Travel Market Trends involving 532 registered
companies. These are the results of the 2nd quarter (July-September) survey.
I-Overseas Travel Diffusion Index (DI) ikhule ngamaphuzu ama-5 ngaphezu kwezinga lama--40 likaJuni futhi yafinyelela -35
General travel agencies, in-house agencies, and OTAs enjoyed an increase, while travel companies
offering overseas tours saw a drop in demand. Hawaii (0) maintained its leading position. Asia (-2), Oceania (-13) improved their rankings. South Korea (-46) continued to improve. Europe (-71) was in decline. Business/technical visits, despite the decreased demand, stayed in a high position. The senior market showed no significant change.
Ngekota yesithathu, uhambo lwaphesheya kwezilwandle i-DI kulindeleke ukuthi lukhuphuke ngamaphuzu ama-4, lufinyelele ku--31. Ngekota yesine, izokhula ifinyelele ku -29. Esigabeni sesithathu, izikhungo zezokuvakasha ezidayisa ukuvakasha phesheya kwezilwandle, izikhungo zezokuvakasha ezijwayelekile, kanye nabathengisi besigaba sokuqala kulindeleke ukuthi balulame. I-Asia izothuthela esikhundleni esiphezulu, futhi ezinyangeni eziyisithupha, ama-ejensi okuvakasha azojabulela ukuqhubeka nokululama. I-Europe izothuthukisa izinga layo, futhi.
Ukuhamba kwasekhaya kwe-DI kukhule ngamaphuzu angu-3 ngekota edlule (-13) futhi kwafinyelela ku -10
Izikhungo zezokuvakasha zasendlini kanye nabathengisi besigaba sokuqala babonise ukukhula okuvelele.I-Hokkaido (+5) yahlala iqinile. U-Tokyo (+3) ukhuphukele endaweni ebomvu, kwathi i-Kyoto, i-Osaka, ne-Kobe (+3) baqhubeka nethrekhi yokutakula. U-Kyushu (-36) owehle ngemuva kokuzamazama komhlaba e-Kumamoto, wakhula ngokuphawulekayo, kuyilapho u-Hokuriku (-9) eqhubeka nomzila owehlayo.
Kwikota elandelayo, ukuhamba kwasekhaya kulindeleke ukuthi kufinyelele ku-0 ngemuva kokukhuphuka ngamaphuzu ayi-10. Engxenyeni yesine yalo nyaka, izokwenyuka iphuzu eli-1 futhi ifinyelele ku--9. Phakathi nekota elandelayo, ngaphandle kwama-ejensi wezokuvakasha angaphakathi endlini, zonke izigaba zezinkampani zezokuvakasha zizobona ukwanda kwebhizinisi labo. IHokkaido kulindeleke ukuthi yehle kakhulu, lapho i-Kyoto, i-Osaka, ne-Kobe ibona ukukhula kwedijithi eyodwa kodwa isakhombisa ukwehla. I-Kyushu izolulama kancane kancane. Engxenyeni yokugcina yalo nyaka, iHokkaido izokwehla kakhulu.
I-Survey of Travel Market Trends iklanyelwe ukubamba izitayela emakethe yezokuvakasha ngokusekelwe ezimpendulweni zemibuzo ngezimo zamanje kanye nalezo ezilindelwe ezinyangeni ezintathu ezizayo. Inhlolovo icela izinkampani ezibamba iqhaza ukuthi zilinganisele imiphumela yazo yokuthengisa endaweni ngayinye kanye nengxenye yamakhasimende ngokukhetha ezigabeni ezintathu: “okuhle,” “okumaphakathi,” kanye “nokumpofu.” Ezintweni ezingaphandle komkhakha wabo webhizinisi, abaphendulayo bakhetha okuthi “ungaphathi.” Isabelo ngasinye sokuthi “okulungile,” “isilinganiso,” kanye “nokumpofu” bese sihlukaniswa ngokulandelana ngenani eliphansi, elilingana nenani eliphelele lezimpendulo kukhishwe izimpendulo ezithi “ungaphathi” (kuhlanganise nokuthi “ungaphenduli”) izimpendulo. Okokugcina, isabelo ngasinye sicutshungulwa ku-Diffusion Index (DI) ngokukhipha iphesenti elithi "abampofu" kumaphesenti "okuhle."
Inani lenkomba eliphakeme kakhulu elingase libe ngu-+100, futhi eliphansi kakhulu ngu--100. Ngo-FY 2016, ama-ejensi wezokuvakasha ku-inthanethi (ama-OTA) azofakwa kunhlolovo yezitayela zemakethe ngolwazi/imibono yamakota amabili alandelayo. Inhlolovo yekota yesi-3 izohlinzeka ngedatha evela ezinkampanini zezokuvakasha ezisingatha uhambo lwangaphakathi oluya e-Japan. Inhlolovo izobandakanya izitayela kwezokuvakasha ezingenayo eziya e-Japan, futhi.
